The Armani Group did fur-bearing animals a favor Tuesday when it announced plans to eliminate all animal fur from its product range.
Beginning with the Fall/Winter 2016 line, the Italian fashion company said all garments will be 100 percent fur free.
“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections,” Founder and CEO Giorgio Armani said. “Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”
The company made the commitment after working with The Humane Society of the United States and the Fur Free Alliance, a group of 40 animal protection organizations on a mission to end animal exploitation for the purposes of fur.
“Armani’s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty,” Fur Free Alliance Chairman Joh Vinding said. “Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.”
Hugo Boss adopted a fur-free policy last July, and Bestseller, one of Europe’s biggest fashion retailers said it would cut out fur back in 2014.