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As Faux Trends, Brands Seek to Source More Sustainable Vegan Options

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Calling to mind the stiff, plasticky compound popularized in the ‘90s, “pleather” is not a word any brand wants associated with a product. “It’s kind of a dirty word, with cheap connotations,” said Tori Alegria of Coalition LA, an outerwear line that specializes in vegan materials during the MAGIC tradeshow in Las Vegas last month….

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