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‘Merino Sisters’ Seek to Elevate Australia’s Most Popular Wool

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Working in a highly competitive fiber market that’s been pressured by the global pandemic’s economic fallout, wool fiber and fabric companies and organizations are taking actions to promote their products. Australian Wool Innovation’s (AWI) The Woolmark Company has teamed up with Wieden+Kennedy Shanghai to launch its first brand campaign in China, aiming to turn its…

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