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‘Merino Sisters’ Seek to Elevate Australia’s Most Popular Wool

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Working in a highly competitive fiber market that’s been pressured by the global pandemic’s economic fallout, wool fiber and fabric companies and organizations are taking actions to promote their products. Australian Wool Innovation’s (AWI) The Woolmark Company has teamed up with Wieden+Kennedy Shanghai to launch its first brand campaign in China, aiming to turn its…

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