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Wool Market Looks to Improve in 2021, But Challenges Remain

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Australian Wool Innovation (AWI) chairman Colette Garnsey told the organization’s annual general meeting that wool still has a bright long-term future after a difficult 2020 for many growers. AWI is owned by Australian wool growers and is the industry’s research, development and marketing company. It is also the owner of the Woolmark brand. “Following on…

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