Messe Frankfurt North America is taking the trade show experience to new heights this month with a variety of fresh approaches.
Topping the bill, its stalwart trio of exhibitions–Texworld USA, Apparel Sourcing USA and Home Textiles Sourcing Expo–is becoming a quartet with the addition of Avanprint USA, showcasing the latest innovations in digital textile printing technology.
Teodora Nicolae, marketing manager for fashion and apparel events for Messe Frankfurt NA, said Texworld USA returns to the Jacob K. Javits Convention Center for a three-day run starting July 17 with the largest group of exhibitors in show history.
Over three days, visitors will have the opportunity to connect directly with international fabric, trim and accessories suppliers, attend a multitude of free educational sessions and network with industry peers.
Texworld USA will feature roughly 540 exhibitors from 13 countries, including Canada, Hong Kong, India, Italy, South Korea, Pakistan, Singapore, Taiwan, Turkey and the U.S. As always, China will be well represented on the show floor, with a large showing of established textile suppliers from several regions. There will also be new representation from Israel, Egypt and Haiti.
The upcoming edition will also feature six international pavilions from South Korea, Taiwan, Turkey, Bangladesh, Pakistan and Lenzing Innovation.
Visitors will also be able to explore a new Resource Row section of complimentary industry aids, including business development tools, recycling solutions, 3-D printers and textile education materials. Confirmed resource partners include Fashiondex, FabScrap, Gowanus Print Lab, Heisel, AboutSources, FIT Bookstore, Trend Council, Queen of Raw, Brooklyn Fashion + Design Accelerator and Thr3efold.
Those searching for inspiration and trend information can check out the Texworld Showcase and the Apparel Sourcing USA Spotlight display areas on the show floor. The Showcase will again serve as an artistic representation of the best of Texworld’s 16 product categories and will focus on textile color and material trends, while Spotlight will highlight textiles and finished apparel from suppliers across both shows along this season’s dedicated theme of casual and formal shirting and suiting.
Seminars, talks and roundtables
The Lenzing Seminar Series is full of topical panels and speakers, while the Texworld USA Floor sessions return and a series of round tables on opening day have been added.
Key seminars on Day 1 of the show include: “Sourcing in Preference Program Countries,” “Shifting Consumer Purchasing Patterns Spell Opportunity for the Nimble Retailer” and “Post-Consumer Textile Recycling.”
[For more on Textile Sustainability, Read: A Second Life: The Companies Helping Brands Engage in Textile Recycling]
On Tuesday, the seminar series features: “Sustainability – Water Use, Conservation & Pollution,” followed by “Meeting Consumer Demand for Transparency in the Textiles & Apparel Value Chain” and “Textile Printing Solutions for Garment, Apparel & Textile Industries.”
Rounding things out on the final day are discussions on “Performance & Preferred Fabrics” and “Sourcing in Central America.”
A select group of Texworld USA and Apparel Sourcing USA exhibitors will also host a series of five-minute quick-pitches on the show floor, highlighting their newest or most innovative products and manufacturing services for high performance apparel and activewear.
A new series of Industry Roundtables will bow on Monday with three roundtables organized by Textile Exchange, each with an emphasis on sustainability.
“We’re focused on providing not just a business platform for our attendees, but in turning the Texworld and co-located summer shows, especially with the addition of Avanprint, into a one-stop shop sourcing destination,” Nicolae said. “We’re creating a space where you can come and talk, and be educated and network. We’re getting deeper, bringing more value-add to visitors.”
Likely to draw lots of interest with its convergence of fashion and technology is Avanprint USA. Produced in partnership with World Textile Information Network, Avanprint USA will showcase the latest innovations in digital textile printing technology, including machinery, inks, software and services. Registered Texworld USA attendees will have complimentary access to Avanprint USA and the Print Park, the digital textile trend area.
Confirmed Avanprint USA exhibitors include Lectra, MS Printing Solutions, Expand Systems, J-Tek USA, EFI Regianni, PremEx Solutions, Kornit, Nuprimary, Caledera and Vanguard Digital Printing Systems.
Ann and Mark Sawchak, founders of Expand Systems, will be bringing the firm’s digital printing technologies to the show, with capabilities for small -turn sample production and larger-run full production.
“It’s the first time we’re exhibiting at a show like, so I’m anxious to see the interest,” Mark said.
Ann added that, “For people to understand what they’re getting in digital printing, they need to see the process and feel the fabric.”
Mark noted that the company was recently involved in a program with North Carolina State University that received a grant from Walmart and the Conference of Mayors to help spawn job growth through efficient manufacturing, which led to actual commercial product being produced.
“Digital printing is a part of reengineering the supply chain so that textiles and apparel can be made in the U.S.,” Mark said, adding that digital printing machines are now as fast as rotary screen printing and with production of less than 20,000 yards, it’s less costly.
Tim Hallett, North America marketing director at Kornit, said Avanprint USA will be the company’s first entry into the U.S. fashion market.
Kornit will showcase some printed fabric material and will be demonstrating printing on site. The company has been in business for 14 years, and according to Hallett, has seen 30 percent exponential annual growth in the last several years.
“We continue to innovate and bring new technologies to the marketplace and invest in research and development,” he said. “The push for mass customization and on demand manufacturing really lends itself to digital technology.”
Kornit is headquartered in Israel, with offices and facilities in Wisconsin, Miami, Germany and Hong Kong.
Hallett believes digital technology enables the transition to local or U.S. manufacturing because it allows the cost of labor for printing to be significantly reduced, with “more rapid testing and implementation of materials without the inventory increase.”
Avanprint first bowed last year at the Texworld show in Paris.
“The U.S. market has shown such a distinct growth in digital printing, that it makes so much sense to bring it here,” Niclolae added.
The show will also feature a textile print trend area called Print Park that will feature digital textile prints designed by local design studio Nuprimary, as well as finished apparel using digital prints. Visitors will have opportunity to observe the digital textile process from start to finish though live textile design demonstrations in partnership with Lectra and Nuprimary.
Apparel Sourcing USA and Home Textiles Expo
Apparel Sourcing will feature 200 exhibitors representing 10 global sourcing destinations, including pavilions from Egypt, Colombia, Guatemala, Pakistan and the Suzhou region of China.
“Speed-to-market is an industry hot-topic right now and in turn we are seeing the interest in western hemisphere sourcing grow with each season,” said show director Jennifer Bacon. “To address this demand, we’ve focused on bringing more high-quality manufacturers from Mexico and South America to the show floor. We look forward to introducing our buyers to new sourcing options from Colombia, Guatemala and Mexico.”
Continuing its partnership with CCPIT TEX, Apparel Sourcing will also have a contingent of Chinese suppliers specializing in original design manufacturing, private label development and finished apparel.
Rounding out the experience is Home Textiles Sourcing Expo, with some 125 international exhibitors featuring returning country pavilions from Pakistan, India and Turkey. New exhibitors include U.S. Hentex Outdoor Leisure Products, which will showcase high-end outdoor living covers, and Nostra Textile Import Export, which will bring its Oeko-Tex Standard 100 raw and finished goods.