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How Dutch Startup Achieves Fully Traceable Recycled Cotton

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Dutch startup Aware is answering the call for companies and consumers that want to be sure their garments are made from the recycled fabrics and fibers they claim. Aware applies tracer particles and blockchain to ensure that the recycled cotton that enters the supply chain is the same that comes out as consumer-ready apparel. By…

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