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AWI, Everledger Book Blockchain to Trace Wool Supply Chains

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

The Australian wool industry hopes to be able to trace the lifetime journey of authentic wool products, thanks to a new partnership with a specialist in provenance technology. Everledger, a digital transparency company, and the Australian Wool Innovation (AWI), the parent organization for The Woolmark Co., have formed a strategic collaboration to capture asset information…

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