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Australian Wool Innovation Has New Plans for the Fiber’s Traceability

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Australian Wool Innovation’s (AWI) three-year strategic plan has a focus on traceability, consultation, measurement and evaluation as major investment and operational priorities. Stuart McCullough, CEO of the not-for-profit owned by Australia’s woolgrowers, said in drafting the strategic plan for 2019 through to 2022, AWI incorporated feedback and input from the industry to ensure it reflected…

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