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New Fund Supports Farmers Raising Sustainably Grown Cotton

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Vidalia Mills and General Standard are the first two companies to contribute to BASF’s new e3 Sustainable Cotton program–an unprecedented effort to provide additional economic support for farmers in the program who commit to growing sustainable cotton. Brands, retailers, mills and other cotton fiber value chain companies sourcing e3 Sustainable Cotton will have the opportunity…

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