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New Fund Supports Farmers Raising Sustainably Grown Cotton

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Vidalia Mills and General Standard are the first two companies to contribute to BASF’s new e3 Sustainable Cotton program–an unprecedented effort to provide additional economic support for farmers in the program who commit to growing sustainable cotton. Brands, retailers, mills and other cotton fiber value chain companies sourcing e3 Sustainable Cotton will have the opportunity…

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