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BCI Says These Brands Used the Most ‘Better Cotton’ in 2017

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

More than 350 brands sourced a record-breaking 736,000 metric tons of “Better Cotton” in 2017 produced under the auspices of the Better Cotton Initiative (BCI), considered the largest cotton sustainability program in the world. In the 2016-17 cotton season, BCI, together with its partners, also provided training on more sustainable agricultural practices to 1.6 million…

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