“We believe now is the right time for us to take this decision. Animal welfare is of high concern to Bestseller, and we do not accept under any circumstances that animals are harmed in the process of manufacturing our products,” said Katrine Milman of the company’s corporate social responsibility department. “Part of our Animal Welfare Policy is e.g. that we do not use real fur of any type in our products nor wool from sheep that have been exposed to mulesing etc.”
In 2013, after investigating 10 angora farms in China, PETA released graphic footage of fur being ripped from live rabbits in order to ensure the angora was as thick and long as possible. The footage also showed the rabbits screaming in pain while their front and back paws were tied. After being plucked, the rabbits were pushed back into their cages, bleeding.
“Despite the fact that we have found no evidence of live-plucking of rabbits at our angora suppliers, we cannot ensure at all times that animal welfare is at an acceptable level at the angora farms which are mainly located in China,” Bestseller said in a statement.
Most of the company’s brands, which include Jack & Jones, Produkt and Vero Moda, among others, have already stopped using angora in their products and the remaining will phase it out by the end of 2015.