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Better Cotton Uptake Tops 1 Million Metric Tons

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

The Better Cotton Initiative (BCI) saw record levels of uptake in 2018, as 93 retail and brand members sourced more than 1 million metric tons of its sustainably grown cotton–enough to make 1.5 billion pairs of jeans. That usage of Better Cotton represented a 45 percent increase from the previous year and led to Better…

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