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Amazon, Kontoor Take Steps to Source Better Cotton

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Uptake of Better Cotton–cotton produced by licensed Better Cotton Initiative (BCI) farmers–increased 40 percent in 2019 from the previous year to 1.5 million metric tons, while in the second half of 2019, BCI welcomed more than 210 new members across its membership categories. The volume sourced by BCI’s 150 retailer and brand members in 2019…

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