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Better Cotton to be Mainstream Commodity in Pakistan

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Better Cotton Initiative, a nonprofit dedicated to growing cotton in a more sustainable way, and All Pakistan Textile Mills Association (APTMA) have signed an agreement to work toward the goal of making Better Cotton a mainstream commodity across the country.

APTMA, Pakistan’s largest textile trade association representing 396 manufacturers throughout the country, has been a member of BCI since the organization was founded in 2005. The agreement is a significant step toward achieving BCI’s ultimate goal of making Better Cotton a mainstream commodity around the globe.

Punjab Seth Muhammad Akbar, APTMA chairman, said the growth that BCI has achieved in Pakistan this year is “a clear indication that the supply and demand of Better Cotton is rapidly on the rise.” Akbar added that he believes partnering with BCI will “help boost textile exports across the textile value chain from farm to fashion to foreign trade.”

Pakistan is the world’s fourth largest cotton producer and also holds the third largest spinning capacity in Asia. In 2013, BCI licensed 46,500 farmers to grow Better Cotton in the country. These farmers accomplished an average of 42 percent higher profit than farmers using traditional methods, and used 14 percent less water.

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