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M&S, Zalando, Bestseller Join Better Cotton Traceability Initiative

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Better Cotton has convened a group of international retailers and brands to help deliver new traceability solutions and bring greater visibility to the cotton supply chain. These include companies such as Marks & Spencer (M&S), Zalando and Bestseller. The panel has pulled together an initial 1 million pounds ($1.26 million) of funding and will work…

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