Several brands have adopted materials from Noble Biomaterials, a specialist in odor elimination and smart fabric solutions, to develop products that answer the consumer call for quality apparel with multi-use capabilities.
Hill City by Gap Inc., a new men’s activewear line of versatile, high-performance styles, is using Noble’s XT2 anti-odor technology that allows consumers to wear the same shirt for a workout and then go out on the town without any lingering effects. Lunya, a modern-luxury sleepwear brand, has adopted XT2 in its collection to help women sleep better at night.
Outdoor brand BN3TH features XT2 No Stink technology in its Pro XT2 base layer full-length tight that purports to keep wearers feeling fresh after vigorous activity. Noble noted that XT2 uses the properties of silver ions to kill odor before it develops since the silver is inherent in the fiber. This provides a permanent anti-odor solution as the metallic silver is not released, so will not wash out or wear off.
“Consumers today want to buy technical garments that are functional while making them look and feel good,” said Karin Mueller, global senior vice president of marketing at Noble Biomaterials. “They don’t want to compromise performance or fashion, and they want the ease and confidence of knowing one top can confidently carry them through their day…Our technologies provide benefits that allow you to focus on real life and not obsess about when your next shower is.”
Noble has also partnered with Responsive Surface Technology, maker of the ReST Bed, a smart bed that senses someone’s position and makes automatic real-time adjustments.
Mueller also noted that Noble’s commitment to sustainability is reflected in its technologies, facilities and operations. The company’s sustainability initiatives include recovery and recycling of silver, responsible sourcing, production and product end-of-life. The company, based in Scranton, Pa., is commitment to the Bluesign system and its products are OekoTex certified.