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Brazilian Brand Launches Sorona-Based Activewear Capsule

As a part of its continuing efforts to minimize environmental impact, Brazilian activewear and fitness label Live has developed a six-piece capsule collection utilizing innovative Sorona fabric.

Dubbed Live Bio, the collection that launched this month is crafted from Sorona, a partially bio-based polymer derived from eco-efficient processes requiring lower energy consumption. Created from the sugar in corn and fermented in a process similar to the production of alcohol, the Sorona polymer substitutes a formerly chemical process with a bio-based one.

Brazilian activewear and fitness label Live has developed a six-piece capsule collection utilizing innovative Sorona fabric.

Live Bio x Sorona

The Sorona fibers give the fabric strong breathability, reduced pilling and sagging, and dimensional stability that helps maintain shape after multiple wears, ultimately enhancing each products’ lifecycle. The brand has also developed tailored packaging for the capsule made of Sorona fabric to lessen its carbon footprint.

Derived from nature and designed for performance, the collection provides the technical benefits of Sorona, such as comfort stretch recovery, wrinkle resistance, and a luxurious, natural feel. Live Bio offers three functional classics, in black and white. There collection includes the Sportif Tank top, the Regatta Cropped top and the Wrap Blouse all made with Sorona.

Thermo-adhesive labels on the garments feature a QR Code that leads to detailed information on fabric certifications as a means to readily raise awareness on sustainable manufacturing techniques.

The collection launched Dec. 1 on the brand’s e-commerce site, as well as at Live New York and Miami stores.

Sorona is used in various apparel applications, including athleisure and athletic wear, insulation, swimwear, outerwear, suiting, faux fur, and home goods like carpet. The biological process for creating Sorona utilizes 30 percent to 40 percent less energy and releases 56 percent to 63 percent fewer greenhouse gas emissions than nylon. Sorona is a USDA Certified Biobased Product and carries the Oeko-Tex Standard 100, Class 1 certification.

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