Browzwear, a pioneer of 3D digital solutions for the fashion industry, and Cotton Incorporated are joining forces ahead of Earth Day to create an eco-conscious digital fabric collection.
The all-natural digital collection will consist of about 20 minimally processed cotton fabrics ready to use in Browzwear’s VStitcher asset library. In addition, Cotton Inc.’s Cotton Works platform will offer users an exclusive collection of more than 100 downloadable, Browzwear-compatible digital cotton fabric files for 3D garment development.
By being able to easily access natural, minimally processed fabric alternatives within VStitcher, designers can create a wide range of styles, while reducing textile waste throughout the process and market a more eco-conscious product. Using sustainable solutions, from responsible farming practices to minimal processing in manufacturing to Browzwear’s VStitcher 3D design program, cotton can go from fiber to product in a way designers and consumers can feel good about, the companies said.
In textile manufacturing, in particular, there are several technologies such as laser etching, cationic cotton dyeing and enzymatic scouring that can help product developers and manufacturers reduce water, energy, and chemicals during textile processing. Using 3D design programs like Browzwear’s VStitcher for garment prototyping continues the quest toward sustainability throughout the product development process by reducing sample waste and lead time.
“Sustainability and innovation are at the forefront of everything we do at Browzwear, which is why we’re thrilled to launch this collection with Cotton Incorporated,” Sharon Lim, CEO of Browzwear, said. “This collaboration is about transforming the product development process toward sustainability, and ensuring that we provide more ecological digital options for designers at every stage between concept and design. The demand for retailers and brands to lower their carbon footprint and conduct greener and more sustainable practices is growing amongst consumers and we’re proud to be a part of this initiative that will enable this change.”
Cotton Inc.’s efforts are focused across every area of the cotton life cycle from fiber through finished product. With a firm commitment to environmental sustainability and the circularity of cotton, Cotton Incorporated advances the use of cotton in textile products through innovation.
“Innovation is at the heart of what we do with cotton,” Mark Messura, senior vice president of global supply chain marketing at Cotton Incorporated, said. “It starts at the farm level where cotton is responsibly produced and continues in our work supporting design and manufacturing.”
Katherine Absher, manager of fashion and digital design marketing at Cotton Inc., said designers have easy and free access to “an amazing array of cotton fabric files–combining these digital fabrics and cotton trend insights, designers are on a fast path to innovate and create.”
For technical designers and pattern makers, Browzwear says it rapidly fits graded garments to any body model with accurate, true-motion material replication. For manufacturers, Browzwear’s Tech Pack delivers everything needed to produce physical garments perfectly the first time and at every step from design to production. Worldwide, more than 650 organizations such as Columbia Sportswear, PVH Group and VF Corp. leverage Browzwear’s open platform to streamline processes, collaborate and pursue data-driven production strategies so they can sell more while manufacturing less, which increases both ecologic and economic sustainability.
Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton.