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Brrr Spins New Yarn as Coloreel Sews Up Distro Deal

Yarn and thread manufacturers are developing new products that stretch their capabilities and performance attributes.


Cooling yarn innovator Brrr has developed a new cationic dyed (CD) polyester yarn that can be single dyed or double dyed to achieve a true heathered and/or solid look for increased flexibility in designing fabrics made with Brrr yarns.

Brrr Spins a New Yarn, While Coloreel Sews Up New Distro Deal
Brrr’s new cationic dyed polyester yarn. Courtesy

Brrr’s new CD polyester yarn can be piece dyed or yarn dyed in any color to get a genuine cationic dyed heathered appearance or a solid color look in the finished product. The new Brrr CD yarn is spun in Taiwan and can be used in knit or woven fabrics, and is ideal for base layers, sleepwear, activewear and other lifestyle apparel.

“Brrr is pleased to offer our first Brrr cationic dyed polyester yarn, allowing for a more diverse product offering for customers,” said Mary-Cathryn Kolb, founder and CEO of Brrr.

Brrr uses natural cooling minerals, active wicking and rapid drying to create a “Triple Chill Effect” that instantly and continuously draws heat and moisture away from the skin. Its newest offering, Brrr Pro, uses the power of micro minerals to deliver performance level cooling for athletic and activewear apparel.

Brrr offers polyester and nylon yarns, as well as a library of fabrics with an array of natural rich blends and synthetic rich compositions such as cotton, wool, nylon and other materials used to achieve specific attributes in textiles.


Coloreel, with its technology for digital dyeing of textile thread on-demand, has expanded its partnership with Hirsch Solutions, a U.S. distributor of embroidery machines.

Based in Huntersville, N.C., Hirsch Solutions has a network of high-end customers in the textile and decoration industry. With the strengthened partnership, both companies are making additional investment in the areas of sales, service, support and marketing to meet the increased demand on the U.S. market.

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As a result, Hirsch has the exclusive sales rights when Coloreel is purchased for use with a Tajima Embroidery Machine in the U.S. Hirsch is also authorized to distribute Coloreel to the entire U.S. market.

“We and Hirsch now are taking this step to strengthen our partnership to meet the increasing demand for our products and technology on the U.S. market,” Torbjörn Bäck, CEO at Coloreel Group AB, said. “Hirsch is the world’s largest distributor of apparel decorating equipment with an outstanding reach and customer network.”

Ed Levy, director of software technologies and marketing at Hirsch, said Coloreel brings levels of creativity, efficiency and sustainability that is not possible with traditional embroidery.

“Automating the process between automation solutions developed by Pulse Microsystems and Tajima embroidery machines creates unique opportunities for e-commerce companies to easily integrate Coloreel into their workflow to set themselves apart from their competition,” Levy added.

In a separate deal, Coloreel announced the sale of an eight multi-head unit to Bond Factory, an Italian manufacturer of high-end apparel.

Following on from the establishment of a very successful partnership agreement last year with parent company Dyloan’s subsidiary, D-house, where Coloreel has one unit, the installation of a production line of an eight multi-head Coloreel unit inside Bond Factory, the manufacturing hub of Dyloan, solidifies the collaboration between D-house and Coloreel. The sale was done in collaboration with Coloreel’s new distributor in Italy, Technoprogress.

Coloreel is a Swedish textile innovation brand with a technology for embroidery that makes previously complicated designs accessible, including gradients, textures and other effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate startup and faster delivery.

Coloring the thread directly creates zero wastewater and water pollution, and using a single reel of thread and needle also minimizes thread waste and microfiber pollution.