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Here’s How Much of the World’s Viscose Supply Chain Is ‘Green’

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

“This is a supply chain that’s transforming in real time,” said Nicole Rycroft, founder and executive director of Canadian forestry nonprofit Canopy. She was talking about viscose, rayon, lyocell and other man-made cellulosic fibers. Seven years since Canopy started engaging with the fashion industry, it can now confidently peg 52 percent of the world’s viscose…

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