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Here’s How Much of the World’s Viscose Supply Chain Is ‘Green’

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

“This is a supply chain that’s transforming in real time,” said Nicole Rycroft, founder and executive director of Canadian forestry nonprofit Canopy. She was talking about viscose, rayon, lyocell and other man-made cellulosic fibers. Seven years since Canopy started engaging with the fashion industry, it can now confidently peg 52 percent of the world’s viscose…

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