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H&M, Zara Back $3.4B ‘Next Generation’ Vision to Green Viscose

Canopy has a “next generation” vision for viscose. Following the release of its forest-conservation action plan at the World Economic Forum in Davos in January, the nonprofit is plotting a “bold” path to support the promotion of rayon and viscose products made from low-impact alternative fibers such as textile waste, microbial cellulose and agriculture residues….

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