Champion Athleticwear has introduced its latest proprietary product innovation, the Reverse Weave StormShell Fleece, reinventing the brand’s Reverse Weave hoodie with new outerwear features.
The Reverse Weave StormShell Fleece features windproof technology and water-repellent materials, taking the sportswear brand to the next level by allowing outdoor enthusiasts to do more in high-performing sweats.
Champion spent years testing and trialing this innovation, which was developed in Japan, through its C-Lab Design Team to perfect the design. The C-Lab is where technology and collaborations with athletes and partners come to life to create next-level designs, using elevated, cutting-edge materials, Champion noted.
“We wanted to create a garment that had the quality and comfort everyone expects of our products, but that featured the functionality and utility of an outerwear jacket,” said Ned Munroe, chief global design officer at Hanesbrands Inc., parent company of Champion. “Every aspect of this hoodie, from the fabric, hood and zippers, was carefully innovated with the mindset of addressing the specific lifestyle needs of consumers, further establishing the sweats category so they can now wear them in different conditions.”
Champion’s Reverse Weave StormShell is a three-layer fabric that provides water repellency, a windproof barrier and Thermolite heat retention technology that allows fans to sport their sweats and feel comfortable, even in diverse climates. Additional design features include a streamlined hood, a low profile embedded drawcord, zipper pockets to secure valuables and Vislon zippers for strength and performance. The classic Champion patch has been modernized in water-resistant silicon.
“The Reverse Weave StormShell Fleece is the type of hoodie people can go anywhere and do anything in,” David Robertson, director of Champion global brand marketing, said. “It’s perfect for outdoor enthusiasts, urban commuters and anyone in between. It everyone’s favorite Champion hoodie, now built to better protect when more diverse weather hits.”
Champion’s premium Reverse Weave StormShell Fleece is offered in the classic colors of black and oxford heather gray and available in two styles–an anorak hoodie retailing for $175 and full zip hoodie retailing for $150. These hoodies can be found exclusively on Champion.com and in Champion stores.