Nanshan Fabric and Garment Company is pumping up its partnership with Australian Wool Innovation (AWI).
ABC Rural reported that senior managers from the Chinese textile firm traveled to Australia this week to discuss developing new wool fabrics.
“We just get together and have a bit of a brainstorm and then put down a project plan. Then our technicians go to their factory and start work,” said Jimmy Jackson, general manager of The Woolmark Company, an AWI subsidiary, pointing out that because of the 2-year-old wool development center at Yantai in the eastern Chinese province of Shandong, the pair can try out ideas very quickly and inexpensively.
Cao Yiru, Nanshan’s general director, said the delegation was Down Under to expand its selection with unique textiles and designs.
“Men’s suiting is classic, it is not fashion,” he noted, adding, “Wools for women are, for our business, getting more and more fashion, more casual and more relaxed.”
In October, AWI and Nanshan launched Neulana, a range of 100 percent Merino wool and wool-blend textiles. The collection comprises four fabrics designed for producing an array of apparel and accessories: Elite, for elegant and luxury suits; Protect, for machine washable and weather resistant coats and jackets; Air for upper or smart casual wear; and Accessori, for scarves and shawls.
“Through innovative product development, the resulting Neulana collection showcases the full potential and versatility of Australian Merino wool and celebrates the bond between the Australian wool industry and China’s textile industry,” The Woolmark Company’s vice president of marketing for Greater China, Jeff Ma, said in a statement at the time.