In line with Coloreel’s mission to provide more sustainable and creative embroidery methods, the company will shift to offering 100 percent recycled polyester thread to be used with its instant thread coloring technology for embroideries.
This will provide customers the ability to create more sustainable embroideries with thousands of colors. The polyester is created from 100 percent recycled post-consumer PET bottles and developed in collaboration with thread manufacturer Madeira.
Coloreel said the colored recycled thread has passed through all industry standard quality testing and provides the same fastness properties as virgin polyester thread and is certified Standard 100 by Oeko-Tex.
The recycled thread will be sold in sets of 6×10 kilometer thread reels. With the goal of further minimizing environmental impact, the thread cone is made from recycled plastics, and will be packaged and shipped in recycled carton boxes.
“On Coloreel’s mission to increase sustainability is this shift toward using 100 percent recycled polyester thread used in our instant thread coloring technology a great step,” Torbjörn Bäck, CEO of Coloreel Group, said. “This provides our customers with a more sustainable embroidery alternative and solves the problem with lack of availability of recycled polyester thread in a large variety of colors.”
Coloreel is a Swedish textile innovation brand with a proprietary technology for embroidery that enables high-quality coloring of textile thread on demand. The technology is used to preserve the craftsmanship of embroidery and take it to the next level.
The unique solution makes previously complicated designs accessible, including gradients, textures and other effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In the future, the aim is to enable the technology to be used for sewing, knitting and weaving.
Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. Coloring thread directly eliminates wastewater and doesn’t pollute water. And, using a single reel of thread and needle also minimizes thread waste and microfiber pollution.