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Cordura’s New Positioning Could Elevate Performance Fabric Innovation

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The Cordura brand is redefining fabric’s role in active lifestyles through its new brand positioning and first consumer-aimed brand campaign. Positioning itself as offering “Advanced Fabrics,” Cordura hopes to communicate a commitment to continued innovation in fabric technology and its role in enabling the high-performance products consumers demand. “Consumers are looking to get more out of their…

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