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Coronavirus Stripped ‘Fabric Hygiene’ of ‘Unsexy’ Image

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

The coronavirus pandemic, which has killed nearly 350,000 people worldwide amid nearly 5.5 million cases, is giving consumers a “massive education in fabric hygiene.” Companies like Noble Biomaterials, whose heritage in bacterial management solutions primarily lies in the scrubs and bedsheets of the healthcare sector, said chief marketing officer Christy Raedeke, have seen a sizeable…

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