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Coronavirus Stripped ‘Fabric Hygiene’ of ‘Unsexy’ Image

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

The coronavirus pandemic, which has killed nearly 350,000 people worldwide amid nearly 5.5 million cases, is giving consumers a “massive education in fabric hygiene.” Companies like Noble Biomaterials, whose heritage in bacterial management solutions primarily lies in the scrubs and bedsheets of the healthcare sector, said chief marketing officer Christy Raedeke, have seen a sizeable…

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