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Coronavirus Stripped ‘Fabric Hygiene’ of ‘Unsexy’ Image

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The coronavirus pandemic, which has killed nearly 350,000 people worldwide amid nearly 5.5 million cases, is giving consumers a “massive education in fabric hygiene.” Companies like Noble Biomaterials, whose heritage in bacterial management solutions primarily lies in the scrubs and bedsheets of the healthcare sector, said chief marketing officer Christy Raedeke, have seen a sizeable…

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