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Coronavirus Stripped ‘Fabric Hygiene’ of ‘Unsexy’ Image

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

The coronavirus pandemic, which has killed nearly 350,000 people worldwide amid nearly 5.5 million cases, is giving consumers a “massive education in fabric hygiene.” Companies like Noble Biomaterials, whose heritage in bacterial management solutions primarily lies in the scrubs and bedsheets of the healthcare sector, said chief marketing officer Christy Raedeke, have seen a sizeable…

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