Cotswold Turns to Denim Pocket ‘Invertising’ to Shift Advertising Paradigm

Pocketing specialist Cotswold Industries is turning the apparel industry inside out. A brainchild of chief executive officer James McKinnon, Cotswold is teaming with Cotton Incorporated on a pilot program with key accounts to create what he’s calling “Invertising–The Medium is Me.” The concept essentially takes standard brand advertising and co-brands the pocketing of items like jeans with…