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Cotswold Turns to Denim Pocket ‘Invertising’ to Shift Advertising Paradigm

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Pocketing specialist Cotswold Industries is turning the apparel industry inside out. A brainchild of chief executive officer James McKinnon, Cotswold is teaming with Cotton Incorporated on a pilot program with key accounts to create what he’s calling “Invertising–The Medium is Me.” The concept essentially takes standard brand advertising and co-brands the pocketing of items like jeans with…

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