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Egypt is on a Mission to Rebrand Its Cotton as an Even More Superior Fiber

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

The Cotton Egypt Association (CEA) has unveiled a new brand identity and digital platform to re-enforce Egyptian Cotton’s quality standing in the world. The fresh, modern look, revealed this week at Heimtextil in Frankfurt, is designed to convey the superior quality and natural beauty of Egyptian Cotton while engaging consumers, retailers and manufacturers with its…

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