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Egypt is on a Mission to Rebrand Its Cotton as an Even More Superior Fiber

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The Cotton Egypt Association (CEA) has unveiled a new brand identity and digital platform to re-enforce Egyptian Cotton’s quality standing in the world. The fresh, modern look, revealed this week at Heimtextil in Frankfurt, is designed to convey the superior quality and natural beauty of Egyptian Cotton while engaging consumers, retailers and manufacturers with its…

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