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Egypt is on a Mission to Rebrand Its Cotton as an Even More Superior Fiber

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

The Cotton Egypt Association (CEA) has unveiled a new brand identity and digital platform to re-enforce Egyptian Cotton’s quality standing in the world. The fresh, modern look, revealed this week at Heimtextil in Frankfurt, is designed to convey the superior quality and natural beauty of Egyptian Cotton while engaging consumers, retailers and manufacturers with its…

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