“The Fabric of Our Lives” is getting an upgrade. Cotton Incorporated, the research and promotion company of U.S. cotton growers and importers, and Invista’s Cordura brand have teamed up for the first time to create cotton-blend fabrics with Cordura’s performance benefits.
The collaboration coincides with Cordura’s 50th anniversary.
The resulting fabrics will enjoy several benefits, including durability, which will give consumers the ability to wear their favorite shirt, skirt or jeans even longer.
Read more on Rivet.