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Cotton Inc. Introduces New Technology to Advance Cotton Performance

Adding fresh appeal to what’s already one of the most popular and sustainable fibers, Cotton Incorporated has launched Purepress, a durable press technology that keeps clothes wrinkle- and formaldehyde-free. The technology utilizes already available chemistries in a patent-pending combination that performs as well as or better than conventional resins. “Cotton Incorporated researchers are constantly looking…

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