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Can Cotton Prices Reach $2 Per Pound Again?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

As U.S. spot cotton prices averaged $1.23 per pound for the week ended Feb. 10–the highest since July 7, 2011, when the average was $1.26, according to the U.S. Department of Agriculture (USDA)–this surge in prices has left many wondering “how high can they go?” It’s been exactly 11 years since cotton prices topped $2…

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