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Brand to Watch: Coyuchi CEO on Organic Cotton, Renewal and Resale

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When luxury bedding company Coyuchi launched 30 years ago, it had few peers in the business of making products with organic cotton. “In the ‘90s, you had basically Coyuchi, Esprit—which is now defunct—and Patagonia,” said Eileen Mockus, CEO of the Bay Area home goods and apparel company. “And at the time, the volume of synthetic…

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