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“Next-Generation” Cotton Will Boast Surprising Properties

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

A cotton shirt that never needs ironing? Scientists from Australia’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) are trying to make that happen.  The independent federal government agency, whose goal is to advance scientific research, is working to imbue cotton with properties more commonly associated with synthetic fibers—elasticity, wrinkle resistance, even waterproofing—while “retaining its natural-fiber…

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