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Next-Gen Color Tool Could Advance Digital Textile Printing

Datacolor, a color management technology company, has partnered with digital software developer Inèdit Software to introduce a color measurement and selection product for the digitally printed textile industry.

The partnership pairs ColorReaderPRO, Datacolor’s professional color matching tool, with Inèdit’s textile design software neoCatalog, allowing designers to accurately measure color inspiration and update their textile designs in real time.

“Thanks to the rising popularity of fast fashion, designers in the digitally printed textile industry have been eager for solutions that will allow them to turn inspiration into new designs as quickly as possible,” said Oriol Martínez, business development manager at Inèdit. “By pairing our leading software with ColorReaderPRO, industry professionals can achieve reliable, accurate color and get their digitally printed textile designs to market faster than ever.”

The solution allows designers to capture a color using the hand-held ColorReaderPRO tool and transfer it wirelessly into a textile design using the Inèdit iPad app. Inèdit’s software connects designers, print houses and manufacturers, ensuring that exact color measurements are communicated.

Brian Levey, vice president of consumer solutions for Datacolor, said since ColorReaderPRO is compact and easy to use, designers can measure any source of color inspiration at any time, explaining the tool works like an electronic eye dropper with the Inèdit software.

“Users can measure any inspiration color from the real world and drop it into the app using a bluetooth connection,” he said. “Once the color is in the app, users can take full advantage of the rich feature set of the Inèdit software for re-coloring patterns, creating new palettes and searching their own color libraries.”

According to Levey, a number of factors are contributing to the demand for digital textile printing and supporting the segment’s growth.

“Of most significance is the ever-increasing speed of fast fashion production and the shortening lifespan of fashion designs,” he said. “This puts increasing pressure on brands to turn around new garments faster. All of these factors increase the attractiveness of digital textile printing for garments, which allows brands to quickly respond to market demands and makes trial runs more affordable. This solution allows designers in the digitally printed textile industry to turn quickly.”