Delta Galil Industries, a global manufacturer and marketer of branded and private label apparel, announced a new strategic partnership with Sonovia to promote Israeli textile application maker’s sustainable fabric-finishing technology to seamless apparel maker’s client partners in the activewear and apparel spaces.
Under the agreement, Sonovia and its machinery manufacturing partner, Brückner Textile Machinery, will install an ultrasonic fabric-finishing applicator at Delta Galil’s innovation center in Karmiel, Israel, to pilot the application of eco-responsible fabric finishes offering antimicrobial protection and other long-lasting benefits to brands that are Delta Galil customers.
“Sonovia’s ultrasonic technology is the future of high-performance and sustainable fabric finishing,” said Gil Shimon, president of Global Upper Markets division for Delta Galil. “This partnership enables us to take another step toward fully sustainable and environmentally friendly manufacturing and we’re extremely pleased to be able to offer our activewear and apparel clients this innovative option for imparting beneficial properties into their garments.”
Sonovia’s fabric-finishing technology allows brands to sustainably incorporate long-lasting, built-in properties such as antimicrobial and anti-odor protection and water repellency to textiles, while maintaining fabric performance. The company’s solution embeds particles, compounds and molecules of desired properties directly into textiles, creating a durable, added-value fabric that retains its properties through multiple washings.
Sonovia said the partnership is a significant landmark in its path to commercialize its technology and strengthens Delta Galil’s market position in high-performance, sustainable manufacturing.
“This strategic agreement with Delta Galil constitutes a vote of confidence in Sonovia’s eco-friendly, performance fabric-finishing technology from one of the world’s leading manufacturers of activewear and apparel,” Shuki Herchcovici, chairman and CEO of Sonovia, said. “I have no doubt that this relationship will yield outstanding results for both companies, and I look forward to a long and successful partnership that will support more responsible, sustainable production for many brands.”
Delta Galil develops seamless apparel, including bras, shapewear and socks; intimate apparel for women; extensive lines of underwear for men and branded men’s underwear, including the brands Schiesser, Eminence and Athena; babywear, activewear and sleepwear such as the PJ Salvage brand, and leisurewear. Delta Galil also designs, develops, markets and sells branded denim and apparel under the brand 7 For All Mankind and women’s apparel under the Splendid and other brands. In addition, it sells licensed lines for Wilson, Spalding, Columbia and Tommy Hilfiger.
Sonovia is an Israeli startup that aims to commercialize advanced and environmentally friendly technology for value-added textile applications based on the use of ultrasonic cavitation. Cavitation is a phenomenon in which the static pressure of the liquid reduces to below the liquid’s vapor pressure, leading to the formation of small vapor-filled cavities in the liquid.
Sonovia intends to continue to develop sustainable fire retardancy, dyeing and more, and become an incumbent player in the $16 billion textile finishing agents market.