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Diesel Taps Greek ‘Supreme Green’ Cotton for T-Shirt Collection

Collaborations in the textile and apparel sector continue to bring together like-minded specialists for more sustainable and diverse materials.

Supreme Green Cotton has been chosen by Italian brand Diesel for its Green Label, NightCrush and Malign jersey T-shirts. Supreme Green Cotton is a premium quality smart yarn collection from Varvaressos S.A. European Spinning Mills, which developed an innovative and socially responsible system from the seed to the garment that supports farmers and businesses.

The Greek yarn manufacturer uses a customized, satellite-powered drip irrigation system in the fields that allows for saving up to 40 percent in water usage. The advanced drip irrigation system features a custom-developed app connected via satellite and meteorological stations in selected cotton fields so farmers can monitor the fields in real time. The Internet of Things system warns them to take action to ensure plants flourish produce a high a higher yield in a sustainable way.

The smart yarns are made in Greece and have been certified by Made in Green by Oeko-Tex, which assures transparency and traceability, and the company has also obtained the STeP by Oeko-Tex certification.

Collaborations in textiles and apparel continue to bring together like-minded specialists for more sustainable and diverse materials.
A Gina Tricot store. Courtesy

Separately, We aRe SpinDye (WRSD) and Gina Tricot have entered into a collaboration agreement to produce sustainably dyed recycled polyester apparel.

The companies said the partnership represents a strategic milestone for both parties.

“Gina Tricot has made impressive progress in the area of ​​sustainability recently and it is fantastic that we get the opportunity to participate and contribute going forward,” Andreas Andrén, CEO of WRSD, said. “The collaboration is completely in line with our ambitions to become an industry standard for coloring recycled polyester.”

Gina Tricot is a Swedish brand that offers fashion to women in more than 30 countries. It has some 160 stores in Sweden, Norway, Denmark and Finland, with around 1,600 employees.

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“Together with WRSD, we can create a better, more sustainable and circular fashion industry,” said Emma Garrote Fredman, global production and sustainability manager at Gina Tricot. “We are convinced that the future lies in collaboration and innovation between the various tiers of our value chain.”

WRSD is a Swedish cleantech company that provides technology and platform for production and quality control that enables players in the fashion and clothing industry to significantly reduce their environmental impact. The company’s business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a user-friendly way.