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Ooh That Smell: Dow Survey Shows Consumers Struggle With Apparel Odor Control

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Most people take pains to remove or avoid smells or odors from their clothing, but a vast majority don’t find the methods employed to be effective. That was among the most telling results of a new consumer survey from Dow Microbial Control, a global business unit of DowDuPont Specialty Products Division, into odor control perceptions…

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