Naia, which is marketed as a natural sustainable material, can now be more versatile as a staple fiber, which in addition to inherent softness, is quicker drying and reduces pilling. Unlike the filament fiber that has been aimed at the lingerie and better ready-to-wear markets, the staple fiber blends well with other eco-friendly materials, such as lyocell, modal and recycled polyester, to create garments for everyday wear and performance.
Fabrics made with the Naia staple fiber are less likely to have a fuzzy appearance after repeated wash and wear. Staple fibers are also usually less expensive than filament yarns. The Naia staple fiber will officially be introduced at Première Vision-Paris on Feb. 11.
“We are thrilled to expand our product offerings and we have been working with a strong network of innovative spinner partners around the world to introduce our new Naia cellulosic staple fiber,” Ruth Farrell, global marketing director of textiles for Eastman, said. “Working with our value chain partners, we’re facilitating quick and easy access to Naia fibers for our mills, and ultimately brands, regardless of their location.”
Eastman will be working with several best-in-class spinners worldwide to create Naia staple fiber, including Karacasu Tekstil in Turkey, Shandong Long Run Textile and Dezhou Huayuan Eco-Technology in China, Pratibha Syntex and RSWM Ltd. in India, and Linz Textil in Austria.
Naia is responsibly sourced from sustainably managed pine and eucalyptus forests and plantations. Eastman has aligned its entire forestry supply chain with Forest Stewardship Council sourcing standards, including controlled wood procedures. Eastman has also partnered with Canopy to demonstrate its ongoing commitment to sustainable forestry management.
Produced in a safe, closed-loop process where solvents are recycled back into the system for reuse, Naia is made through optimized, low-impact manufacturing. Naia is also certified as biodegradable in freshwater and soil environments and is compostable in industrial settings.