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Eastman’s Naia Cellulosic Yarn Takes Next Step Into Women’s Wear

Eastman Chemical has launched Naia, its sustainable sourced cellulosic yarn, in the women’s wear market, after a successful run marketing it in the innerwear sector for the last year.

Eastman used this week’s Première Vision show in Paris as a stage to introduce Naia into the women’s ready-to-wear and sportswear markets, specifically PV’s Smart Square–a  multimedia space showcasing  environmentally responsible approaches to fashion. Made from sustainably sourced wood pulp, Naia creates fabrics designed for comfort and luxury, according to Eastman.

A spokesperson for Eastman, based in Kingsport, Tenn., said the inherent qualities of Naia give fabrics made with the yarn have strong breathability and moisture management characteristics. Apparel made from Naia can be laundered at home and has high wrinkle recovery and pilling resistance.

Naia is made from fully traceable sourced wood  pulp, with Forest Stewardship Council (FSC) and The Program for the Endorsement of Forest Certification (PEFC) Chain of Custody certification. It also has a third-party reviewed Life Cycle Assessment and is listed on the HIGG Materials Sustainability Index.

The cellulosic yarn is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. In addition, Naia has an optimized, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint, Eastman noted.

Following’s the company eco-conscious ethos, the company spokesperson said Naia’s booth at the show is made from sustainable plywood from FSC certified forests, recycled copper piping, FSC certified paper, and mannequins are made from recycled cardboard. The styles on display in the booth were inspired by upcoming fashion trends that the Naia team identified as ideal for fabrics made with Naia, she noted. These include styles that can transition from the gym to the bar, loungewear intended for sleep and restorative fitness, and a pairing of sport and streetwear aesthetics.

Eastman will also be the gold sponsor of the 2019 cycle of the Redress Design Competition global fashion design competition focused on environmental sustainability and zero-waste in the fashion industry. For the women’s wear category, the emerging designers and students will be using Naia-based “waste” fabrics to fit in with the competition’s strong focus on waste reduction.

Competitors will be able to build their collections from Naia-based fabric samples, finished product samples, end-of-rolls, swatches and damaged fabrics. The finalists will incorporate Naia-based fabrics into their runway collections for the grand final fashion show at the Hong Kong Convention and Exhibition Center in September 2019.

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