Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Eastman’s Naia Cellulosic Yarn Takes Next Step Into Women’s Wear

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Eastman Chemical has launched Naia, its sustainable sourced cellulosic yarn, in the women’s wear market, after a successful run marketing it in the innerwear sector for the last year. Eastman used this week’s Première Vision show in Paris as a stage to introduce Naia into the women’s ready-to-wear and sportswear markets, specifically PV’s Smart Square–a …

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands