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Eastman’s Naia Cellulosic Yarn Takes Next Step Into Women’s Wear

Eastman Chemical has launched Naia, its sustainable sourced cellulosic yarn, in the women’s wear market, after a successful run marketing it in the innerwear sector for the last year. Eastman used this week’s Première Vision show in Paris as a stage to introduce Naia into the women’s ready-to-wear and sportswear markets, specifically PV’s Smart Square–a …

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