After establishing its position in B2B, Aquafil is pivoting to reach consumers directly by launching an Econyl shoppable platform, allowing conscious consumers to purchase products made from Econyl Regenerated Nylon in one place for the first time.
Aquafil said the platform was designed to respond to current market trends where digitalization, online sales and sustainability are the key factors. Initially launching with 15 brands, Aquafil plans to roll out the Econyl e-shop to other sustainably minded businesses that are aligned with company’s value and vision for a better future.
In this first phase, consumers will be able to shop swimwear, women’s wear, men’s wear and accessories from brands including Ace, Aisy Dance, Aoife, Botanical Beach Babes, C’est la V, Dos Gardenias, Garmont, Karün, Ludovica Gualtieri Milano, Malaika New York, Mermazing, Pacsafe, State Of Matter, Tenue De Soleil and WAO. Each product on the e-shop is categorized according to responsible values, such as Vegan, Zero Waste, Eco Design, Ethical Labor, Healthy Seas Member, Size Inclusive and Local Production.
Consumers can not only shop but also learn more about sustainability, Aquafil noted. The new-look Econyl platform will host a variety of educational content to strengthen consumer knowledge on a range of sustainability topics, as well as combat misleading and confusing information. For example, topics will include what happens to clothes after they are tossed, how can fashion brands achieve zero waste, how can consumers reduce, reuse and recycle, as well as what are the United Nations SDGs and how can individuals contribute.
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“In this very challenging historical moment, we are looking to the future with very different eyes,” Giulio Bonazzi, CEO and chairman of Aquafil, said. “We stepped out of our comfort zone, something we know very well. We want to get closer to consumers and create a community where people share values and dreams for a better future. We envision a sustainable future driven by the responsibility to change the world one choice at a time.”
Econyl is a brand of regenerated nylon that is made from recycled waste instead of oil and is also regenerable an infinite number of times without any compromise in quality. Econyl yarn helps divert global waste streams that otherwise will pollute the Earth, such as fishnets, carpet and industrial plastic. Designers use Econyl to produce a wide range of textile products such as sportswear, swimwear, bags, eyewear and carpets, and home goods brands like Pottery Barn Teen also incorporate the sustainable fiber.
For the last 10 years, Econyl, created by The Aquafil Group, has provided more responsible solutions for the fashion and interior world and is used by brands globally throughout the fashion industry and beyond–from Burberry and Prada to Adidas and Speedo. The Aquafil Group has a presence in seven countries on three continents, employing more than 2,900 staff at 16 plants located in Italy, Scotland, Slovenia, Croatia, the U.S., Thailand and China.