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Everlane Is Ditching Conventional Cotton—Here’s When It’ll Make the Switch

Consumers are shopping and denim is poised to be their go-to. Join Rivet tomorrow at 11 am ET for a roundtable with Diesel, Tenue de Nimes, Isko, NPD and Cotton Incorporated to discuss how denim can position for dominance in the new normal.

Everlane is going organic. The San Francisco brand announced Monday that it will only be using certified-organic cotton by 2023 in an effort to cut back on hazardous chemicals used to grow conventional cotton. Conventional cotton uses more toxic pesticides per acre than any other crop and is “harming the planet,” Everlane said in a…

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