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Fiber Firms Take Different Paths to Transparency and Traceability

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Fiber brands have developed sophisticated transparency and traceability programs over the last decade. Firms have leveraged platforms such as blockchain and identification technologies to provide consumers information about the origin of raw materials from the beginning of the supply chain to the end consumer. Ericka Garcia, U.S. marketing and brand manager for Lenzing Fibers, moderating…

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