FibreTrace has been awarded a European patent issued for a Photon Marker System in fiber material.
The patent represents another step forward for FibreTrace in pioneering a completely traceable and transparent era of sustainable textiles, combining physical and digital traceability with the power of authentication.
The increasing conversation around digitization and transparency in every aspect of the textile supply chain has forced brands to recognize the need to accelerate their own development of transparent solutions to ensure they remain at the forefront of sustainability, the company said.
“It’s encouraging to see the rapid pace that the global fashion and interiors industries are moving towards completely transparent and traceable solutions,” Danielle Statham, co-founder of FibreTrace, said. “Finalizing the European Patent for FibreTrace is recognition for the hard work, research and development of our team, which provides brands and manufacturers full confidence in the origin of fiber and integrity in their claims.”
FibreTrace offers reliable and trusted data that allows brands and consumers to understand the true social and environmental impact of their products as it moves throughout the global supply chain, the company noted.
“Consumers want the ability to make informed choices when it comes to their purchases,” Shannon Mercer, CEO of FibreTrace, said. “The continued growth of technology patents allows solutions like FibreTrace to offer brands real change with global impact.”
The company said the European patent gives FiberTrace an opportunity to accelerate traceability efforts across the global fashion and textiles industry and ensure brands are being held accountable for their sustainability claims.
FiberTrace’s mission is to ensure every member of the textile supply chain has the ability to take direct accountability to reduce the environmental impact of the global industry. In doing so, the company aims to ultimately provide the consumer the opportunity to choose a transparent and sustainable supply chain to follow and from which to purchase.