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Flannel Gets a New Look and Feel at Cordura

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Invista Cordura flannel

Traditional flannel fabric is getting an upgrade from Cordura.

The Invista-owned brand unveiled 4Ever flannel at the most recent edition of Outdoor Retailer (Aug. 3-6) in Salt Lake City, Utah, to meet the growing demand for multi-functional lifestyle products. Designed to be both stylish and comfortable in cooler temperatures, the new lightweight flannel combines abrasion resistance with warmth, making it ideal for use in shirts, shirt jackets and coat lining for the likes of camping, hunting and climbing.

“To meet the increasing demand for cross-functional products, Cordura 4Ever flannel fabric was designed to not only be comfortable, but versatile and reliable enough to wear on any adventure,” said Chase Wong from the brand’s authorized mill, Chia Her. “With its multiple weight and color options, this fabric combines fashion and function to create garments that are timeless, go-to pieces.”

The fabric comes in both light (150-160 grams per square meter) and medium (180-230 grams per square meter) weights and a variety of colors, including yellow and denim blue checkered, blue and purple 3-color gingham, and blue and gray shadow checkered.

Cordura also introduced a laminate fabric called TPX, offering enhanced tear strength, abrasion resistance and a waterproof finish to products in the outdoor or travel gear industry.

“Driven by a demand for lighter and lighter weight products, laminates are becoming increasingly popular option for today’s clothing and equipment,” said Mark Chen, business manager at authorized mill Chang Ho, which offers TPX in a black and orange color combo, navy and gray.

Cindy McNaull, global Cordura brand and marketing director, noted, “We continue to react to consumer feedback and expand our fabric offerings to add versatility to our portfolio and leading brands’ end-use products.”

Headquartered in the U.S., Invista operates in more than 20 countries worldwide and its portfolio also includes the Lycra and Coolmax brands.

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