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Technical Outdoor Brand Forloh First to Market With Cooling Tech

Forloh, a 100 percent Made in America technical outdoor brand, has introduced SolAir, a collection of apparel designed to keep wearers cool and comfortable when hiking, hunting, fishing or other outdoors activities.

The brand is introducing first-to-market brrr° Pro technology, with cooling minerals woven into fibers of the apparel that decrease body temperature 3.5 degrees. The warm-weather range features hyper-wicking and a 900+ UPF rating, along with anti-microbial and scent control.

Within the SolAir collection are two specialty assortments–a women’s swimwear line with SilverLuxe technology and core products featuring Insect Shield. An eco-friendly and anti-microbial technology to eliminate odors and stains from bacteria, FORLOH’s SilverLuxe also provides the women’s swimwear pieces chlorine- and UV-resistance, as well as UPF 50+ protection.

Forloh will also be launching a line extension of its core products featuring Insect Shield, an EPA-approved technology for treating gear that repels mosquitoes, ticks, flies and fleas.

FORLOH, a 100 percent Made in USA technical outdoor brand, has introduced SolAir, a collection of apparel designed to keep wearers cool.

SolAir introduces first-to-market brrr° Pro technology.

“The introduction of the SolAir collection represents a major moment for FORLOH as we move beyond the hunt space to other markets like fishing and the broader warm weather outdoors,” Andy Techmanski, Forloh CEO, said. “The innovative technologies and technical design elements that have been proven in the most grueling conditions are now in a versatile apparel collection that covers all weather, climates and outdoor activities. We’ve incorporated new technologies to the line that level-up the warm-weather apparel game in a way that no one else has been able to, and we’re still proud to say that all our gear is 100 percent USA made.”

Built with performance and comfort in mind, Forloh’s SolAir warm-weather apparel line employs brrrº Pro’s Triple Chill Effect–three cooling mechanisms that work together to continuously reduce skin temperature. All-natural minerals in the yarn provide an instant and continuous cooling effect against the skin, the company said. Those same minerals also speed up the active wicking process of moisture, moving it to the exterior of the garment. That, in turn, facilitates rapid drying up to seven minutes faster than competitive technologies.

Brrrº Pro lasts the lifetime of the garment and also provides more than UPF 900 sun protection, even in lighter, thin fabrics like those used in Forloh’s SolAir collection. Similar to other baselayer pieces from Forloh, SolAir also uses a combination of two odor-eliminating technologies–Polygiene OdorCrunch, which eliminates environmental odors like campfire, and Polygiene BioStatic that stops odor-causing bacteria from occurring.

With certain styles available now and continuing to drop throughout the summer, the SolAir collection can be seen at Forloh.com and its flagship retail shop in Whitefish, Mont.

Brrrº is based and originated in Atlanta, upholding Forloh’s commitment to only USA manufacturing. Brrr° enhances the comfort of business and casual clothing, athletic wear, denim, uniforms, sheets and other textiles.

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