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Move Over, Cotton: Fortum and Spinnova Develop First Clothes Made from Wheat Straw

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

Now people can eat their Wheaties and wear them, too. European energy company Fortum and sustainable fiber firm Spinnova have introduced the first prototype clothing made from wheat straw. The joint development of the sustainable fiber has a low environmental impact based on its raw material extraction, processing and manufacture.  The prototype group includes a…

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