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Fruit of the Loom Weaves Recover Fibers Into Eco-Tee Collection

Fruit of the Loom is teaming up with materials science company Recover Textile Systems, maker of Recover fiber, to release a new collection of sustainable unisex T-shirts.

Launching Tuesday, the line features inclusive sizing and responsibly sourced fabric and material. Each sustainably designed T-shirt is made with 20 percent Recover recycled cotton fiber.

Available in eight colors, each T-shirt is priced at $15. The limited-edition collection will be available for purchase on Fruit.com and Amazon, while supplies last.

Fruit of the Loom said the new Recover cotton T-shirt collection is one of the many ways the company is delivering against its goal to “increase sustainable sourcing across key materials” as outlined in the company’s global sustainability plan, Fruitful Futures.

“This collection is the latest way Fruit of the Loom is producing more sustainable products across the entire business,” said Mercedes Lopez, vice president of corporate social responsibility at Fruit of the Loom. “As one of the world’s largest manufacturers and marketers of casual wear, we are committed to reducing our environmental impact across the total value chain.”

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Fruit of the Loom x Recover

The partnership with Recover and the use of its cotton enables the company to offer a circular sustainable program that utilizes textile production waste to create high-quality recycled cotton fiber. Recover’s proprietary recycled cotton fiber significantly reducing the carbon and water footprint of the apparel produced with it.

“We’re delighted to collaborate with Fruit of the Loom in order to accelerate the adoption of sustainable initiatives within the casual wear segment.” Boris Mercier, senior vice president of marketing at Recover, said. “The universality of the collection perfectly fits with the values of the Recover brand to achieve circular fashion for all.”

Backed by recent investment from STORY3 Capital and Goldman Sachs, Recover is on a mission to scale its proprietary technology to make a lasting positive impact on the environment and partner with brands and retailers to meet the industry’s sustainability targets. Retailers including Primark and brands such as DL1961 also incorporate Recover’s circular fibers.