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What’s This Activewear Brand’s Performance Secret? ‘Activated Silk’

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Over the course of the past decade, activewear has become a mainstream fashion staple. And amid a global pandemic that has seen many working remotely, consumers are clinging even more ardently to their leggings and sports bras. Part of the category’s meteoric rise stemmed from its relaxed, comfortable nature. But truly sporty shoppers are also…

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