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What’s This Activewear Brand’s Performance Secret? ‘Activated Silk’

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Over the course of the past decade, activewear has become a mainstream fashion staple. And amid a global pandemic that has seen many working remotely, consumers are clinging even more ardently to their leggings and sports bras. Part of the category’s meteoric rise stemmed from its relaxed, comfortable nature. But truly sporty shoppers are also…

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