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Guess is Cleaning Up its Viscose Supply Chain with Help from Canopy, Lenzing

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Guess has a plan to remove ancient and endangered forests from its supply chain—and it’s on track to do so by the end of 2020. The apparel brand first crafted a responsible sourcing policy for manmade cellulosics in 2017. Two years later, it joined Canopy Style, an initiative by Canadian forestry not-for-profit Canopy, to keep…

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