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Guess is Cleaning Up its Viscose Supply Chain with Help from Canopy, Lenzing

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Guess has a plan to remove ancient and endangered forests from its supply chain—and it’s on track to do so by the end of 2020. The apparel brand first crafted a responsible sourcing policy for manmade cellulosics in 2017. Two years later, it joined Canopy Style, an initiative by Canadian forestry not-for-profit Canopy, to keep…

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