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Guess is Cleaning Up its Viscose Supply Chain with Help from Canopy, Lenzing

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Guess has a plan to remove ancient and endangered forests from its supply chain—and it’s on track to do so by the end of 2020. The apparel brand first crafted a responsible sourcing policy for manmade cellulosics in 2017. Two years later, it joined Canopy Style, an initiative by Canadian forestry not-for-profit Canopy, to keep…

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