A silk apparel and home goods brands with Gwyneth Paltrow’s stamp of approval is taking a sustainable step forward.
Lilysilk is introducing a recycling program in partnership with recycling specialist TerraCycle, offering a free and convenient way to recycle non-donatable Lilysilk products, including bedding, apparel and sleepwear.
“At Lilysilk, we believe that zero waste can make a huge difference, so we are leading by example in the hope of encouraging our customers to join us,” said David Wang, Lilysilk CEO. “Participating in the recycling program is a natural and meaningful way for people to say goodbye to their Lilysilk products when the time comes. As part of our commitment to make the world greener, we are delighted to partner up with TerraCycle to be more proactive regarding environmental sustainability.”
Through the Lilysilk Recycling Program, consumers can send in all non-donatable Lilysilk textiles, including bedding, apparel and sleepwear made from silk and cashmere to be recycled for free. Once collected, the materials are turned into a shredded fiber and used as a filler for cushions, pillows and linings.
In addition, for every shipment sent to TerraCycle through the recycling program, collectors earn points that can be donated to a nonprofit, school or charitable organization of their choice.
“Partnering with environmentally conscious businesses like Lilysilk aligns well with TerraCycle’s mission to ‘Eliminate the Idea of Waste’ and, in turn, care for the planet,” said Tom Szaky, TerraCycle founder and CEO. “Through their recycling program, Lilysilk is providing consumers with a sustainable option to part with their Lilysilk textiles that can no longer be passed on or donated when they reach the end of their useful life.”
Lilysilk crafts products from the natural fibers that are biodegradable and take one to five years to decompose. Lilysilk is committed to a zero-waste policy by reusing its fabric offcuts.
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TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with consumer product companies to integrate hard-to-recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is a shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging.